Koepon and CRI combine to form URUS

Madison, Wisconsin — Two strong organizations – one cooperative and one privately-owned company – have combined to form a new global leader in cattle artificial insemination genetics and farm management information.

Koepon Holding BV and Cooperative Resources International (CRI) announced their intent to merge last December. Now, following due diligence and votes by each organization’s board of directors as well as the member delegates of CRI, the business combination is complete. The newly formed organization is known as URUS.

“While URUS is a new name in the global agriculture industry, its roots run deep,” states Cees Hartmans, CEO. “The companies within the URUS family – AgSource, Alta Genetics, GENEX, Jetstream Genetics, PEAK/GENESIS, SCCL and VAS – have a history of serving dairy and beef producers across the world. Now, as part of this new organization, these companies are even better positioned to meet the future needs of members and clients.”

The formation of URUS, with its size and scale, makes possible a significant increase in investment towards products and services that will benefit producers across the globe.

“The companies of URUS will be leaders in new developments for the cattle industry,” states Hartmans. “Dairy and beef cattle producers are the heart of this organization, and so we want to ensure our members and clients have access to the best products and services at a competitive price. We want to be your partner of choice for cattle genetics, reproduction and farm management information for years to come.

“Together, we can focus on producing high-quality and healthy food while contributing to a sustainable, productive and profitable global dairy and beef industry.”

About URUS
Formed in 2018, URUS (www.urus.org) is a holding company with cooperative and private ownership. URUS has strong roots in the global agriculture industry. This deep history is anchored by the companies that compose Urus: AgSource, Alta Genetics, GENEX, Jetstream Genetics, PEAK/GENESIS, SCCL and VAS. It’s also fueled by a worldwide team of professionals dedicated to providing dairy and beef  producers with genetic and farm management information solutions that improve herd quality and productivity. 
For more information contact Cees Hartmans, CEO at cees.hartmans@urus.org or Keith Heikes, COO at keith.heikes@urus.org.