Focused on you, Your Herd and Your Future Herd Genetic Line It begins with the best genetics Together, we can breed the cow of the future - one that grows more efficiently and offers more performance and productivity. Search Beef Search Dairy Featured Sires 1SM00196 Kaboom 1AN01695 Below Zero Herd Care Line Raising the cattle of tomorrow cannot be left to chance. With the best herd care products in hand and plans for the next generation in mind, you can lay the foundation for the future, keeping your herd healthy, productive and growing. View Cow and Calf Care Featured Product RumiLife® CAL24™ Working together today, for the generations of tomorrow That's the GENEX generation Learn More GENEX Generations from URUS on Vimeo. Virtual Catalogues 2024 Beef Sire Directory Holstein Sires - April 2024 Investment Guide